The silhouettes were long and loose, and the styles largely consisted of affordable graphic tees, hoodies, bucket hats, caps, sneakers, and certain types of denim. It largely centered around skateboarding culture, particularly in California, and urban environments across the U.S. Streetwear is an industry term that was used to describe clothes that were non-designer and worn everyday on the, you guessed it, streets. The smiles on their faces and pep in their step as they walk out with bags and bags of merch, even as they're sweating buckets, is telling of the trust they have placed on these labels. These are the Supreme collectors the Aimé Leon Dore diehards the devotees of Stüssy, new and old or all of the above. For all these patient peeps, what is being offered is worth braving the elements. Kith and Bape stores experience similar turnouts. Both times, the crowd was eager, but seemingly cool-headed as they steadily made their way toward the entrance. The last time I had witnessed such fervor over fashion was a year prior on a very chilly winter morning on Lafayette Street, Supreme’s old haunt. The literal hotspot was the new location of Supreme, and the occasion was a drop of its latest brand collaboration. A massive crowd was on queue from the entrance at the Germania Bank Building to Spring Street and around Elizabeth Street. While walking just a little faster, in the hopes of getting into a climate controlled environment much quicker, I saw a line so far-reaching that my jaw dropped. I decided to suffer through it, thinking how I could spend the extra cash on pork buns instead.
The air was moist and the sun so bright that I contemplated hopping in a taxi for what is normally a 10-minute walk. It was a sweltering day in summer 2019, when I was taking a stroll down Bowery around noon, on my way to get dim-sum and drunken chicken in Chinatown. Streetwear is a force unlike any other, and I saw its influence firsthand.
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